The Challenge

BTG challenged Cylndr to create a brand that could hold it’s own with the world’s leading IT technology companies in the highly competitive cloud computing space. There was a need to re-brand the company and elevate their marketing, sales and communications materials.

The Approach

Working with former AT&T executives we developed a brand that works on the worlds stage, communicating the efficiencies and advances the BTG cloud based technology can deliver. We then set out to deliver their new brand system across a responsive web experience and mobile experience as well as developing marketing and social collateral across print and social mediums.

The Results

BTG is now presented as a leader in the cloud based IT space, reaching more partners and clients then ever before. All corporate communications have been brought into line through one cohesive brand experience.

What we did

Brand identity system, web + interface design, advertising direction, plus marketing and social collateral.