The Challenge

For the past five years Fashion Times has delivered the latest in fashion news and trends from around the world. As the audience grew and industry trends shifted, a clear need emerged to adjust the brand, messaging, and overall Fashion Times experience to something more contemporary that could speak to its diverse audiences.


The Approach

This brand refresh started with a reevaluation of who the contemporary Fashion Times audience is and data-driven analysis of the type of digital content and user experiences that engage them best. As an understanding of this new readership emerged, we were able to design, both visually and in terms of user experience, a new direction for this online fashion publication.

The Results

The reimagined Fashion Times offers the Latest News, Features, and Trends from the Fashion World with a fresh, bold new look. Our design team gave new life to the FT brand through an exciting new positioning, identity, and visual system. Our goal was to bring an edgier, aspirational feel to the brand while keeping it accessible to our loyal readers and shoppers.

What we did

Brand strategy, identity design, marketing and advertising collateral.