For the past five years Fashion Times has delivered the latest in fashion news and trends from around the world. As the audience grew and industry trends shifted, a clear need emerged to adjust the brand, messaging, and overall Fashion Times experience to something more contemporary that could speak to its diverse audiences.
The reimagined Fashion Times offers the Latest News, Features, and Trends from the Fashion World with a fresh, bold new look. Our design team gave new life to the FT brand through an exciting new positioning, identity, and visual system. Our goal was to bring an edgier, aspirational feel to the brand while keeping it accessible to our loyal readers and shoppers.
What we did
Brand strategy, identity design, marketing and advertising collateral.