The Challenge

Over the years, Newsweek has garnered much respect in publishing with its world class editorial and photography direction. However, by 2015, it was apparent that a new user experience and advertising model were needed to elevate the reader experience to world class level and create more contextual relevance in an increasingly digital news landscape. The need for brand alignment was also a concern as many of the brands digital touch points were not in sync with one another and often projected a fragmented experience.

 

The Approach

Strategic insights and data analytics indicated specific areas on which to concentrate for the benefit of our core audiences. By examining and understanding usability, design, and advertising issues we able to focus on creating a more seamless content experience in a short amount of time.

Working in a truly agile process while driving brand, user experience design, content development and new advertising models we were able to create efficiencies, validate concepts, and develop platform technology innovations. The need for brand alignment and cross platform product development necessitated a focus on seamless content delivery and content relevance across web, mobile web, Google AMP, Apple News, and the native app, connecting content to readers in real-time.

The Results

The user experience for Newsweek was designed with the reader in mind. A fresh, open page template system was created allowing for seamless reading and browsing of relevant content across multiple devices and platforms. The advertising model uses a mix of programmatic and branded content to generate higher revenue and more targeted advertising for the users, delivered in a manner that complements rather than disrupts the user experience. The advertising model uses a mix of programmatic and branded content to generate higher dollar and more targeted advertising for our users.

Newsweek remains America’s leading weekly magazine and its world class editorial and photographic content are now available to users via every major digital platform including web, mobile web, Google AMP, Apple News, and native mobile app.

 

Take a look at our work – Vist Newsweek
Newsweek received a 2016 Silver Communicator Award

 

What we did

Digital strategy, user experience design, platform strategy, marketing and advertising collateral.