A new house of fashion brands
Cylndr partnered with renowned branding firm Carbone Smolan Agency (CSA) to create a digital brand presence for Tapestry, a newly envisioned global house of brands which now holds Coach, Kate Spade and Stuart Weitzman fashion brands.
Welcome to Tapestry.com
The Challenge
Working with a limited timeline the Cylndr and CSA teams needed to define a way forward for the new Tapestry brand and its official launch to the world. Several factors need to be considered for the new brand launch to be properly executed. Branding Design systems, content creation, UX design, and development needed to happen concurrently so we took an agile approach to develop the site and all associated content. These moving parts needed to come together seamlessly all while executing the meticulous detail the Tapestry brands know and expect.
The Approach
Working closely with the CSA and Coach, Inc. teams we defined a strategic creative and development roadmap to get the new brand to launch day. The website specifications were developed early on defining the framework in which the entire team would work. Working in an agile manner design and development dovetailed throughout the entire process building and refining as they went forward.
The Results
An all-new responsive user-centric brand experience was created that entertains and communicates Tapestry’s new brand system. Working across multiple platforms, the new Tapestry website and mobile experience is home to brand videos, slide shows, investor information plus life and employment at Tapestry. The new site also hosts bios introducing the executive team leading the way for the new brand and its business.
What we did
Platform strategy, Platform development, CMS development, Design consultation, Design production